Festival Branding

as the culmination of the visual communications program, my senior project was to find a festival that lacked strong branding and communication and give them visual design solutions that met their goals and the needs of their audience. the project included a variety of deliverables including a logo, stationery system, website (for desktop and mobile), magazine, poster, milk bottles, drawstring backpacks, and t-shirts. the main attributes communicated are fun, energetic, and family friendly.