Grocery Store Identity

forterra foods

Tasked with creating a fictional grocery store and developing it’s branding system, I created Forterra Foods. Forterra loosely translates into “for the earth,” so the store features unique advantages that promote environmentally friendly shopping habits; specifically, customers receive a discount on their purchases when using re-usable Forterra Food bags instead of plastic or paper bags. The branding system I created features the store logo, stationery system, signage, employee outfits, re-usable bags, advertisement mailers, and a website.