Type Conference Branding

tasked with selecting a location and creating a brand identity for atypi 2018, i chose seoul, south korea and focused on the theme of “interface.” the theme heavily referenced technological interfaces in current and futuristic devices, and was chosen because of seoul’s roots as a global technological hub, along with the alternate definition of interface meaning to interact with others. because this was a school project, it is not actually the brand identity for atypi 2018.